Hilton Hotels launched a new cocktail lounge replacing a previous bar in Glasgow’s Westend.
The revamp included a name change and new strategy for the cocktail lounge.
We created a new brand, exterior and interior signage along with promotional stationery.
We worked closely with the Hilton group on styling and feel for the new lounge.
After being operational for 6 weeks, the client reported that compared to the same period in the previous year, they had recorded a 40% revenue increase year-on-year with a very impressive 60% profit increase.
Building up the brand, beGIN saw a 24% increase in social media followers.
Nitin Ramtri, General Manager, Hilton Grosvenor Hotel