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Hilton Hotels launched a new cocktail lounge replacing a previous bar in Glasgow’s Westend.

The revamp included a name change and new strategy for the cocktail lounge.
We created a new brand, exterior and interior signage along with promotional stationery.

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We worked closely with the Hilton group on styling and feel for the new lounge.

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After being operational for 6 weeks, the client reported that compared to the same period in the previous year, they had recorded a 40% revenue increase year-on-year with a very impressive 60% profit increase.

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Building up the brand, beGIN saw a 24% increase in social media followers.

Without you and your team’s support, this would not be possible. This is perfect.

Nitin Ramtri, General Manager, Hilton Grosvenor Hotel

See next project: Miss Saigon

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