Thomas Johnston, an award-winning butcher with shops across Scotland, approached us to talk about their business challenges including competing online and with UK supermarkets.
We rebranded the organisation and implemented a ‘new customer’ strategy.
20% increase in turnover was achieved in the first 4 months.
Our main aim was to get them competing online. The in-house digital team at ColeAD designed their new website with online shopping being rolled out over a restructuring of the business.
Cole AD took over the social media management as part of the rebranding.
There has been a 30% increase in social media fans so far – and we’re still working on it!
Rod Gillie - Manager, Thomas Johnston Butchers