Creating a new website for a long established client is always an exciting endeavour. We really get to know our client and identify the ways in which we can push their brand to achieve their goals.
Wylie & Bisset are leading chartered accountants with a history of excellent client service that can be traced back 300 years. Based in Glasgow, with offices in Oban and Manchester, they work with clients throughout the UK and Ireland providing financial advice and support for clients in an array of industries.
Establishing our client relationship
Our relationship with Wylie & Bisset began several years ago. In that time, we’ve produced many internal and external materials for them as well as creating websites for their sister endeavors Libra Business Debt Solutions and WB Debtcare. With the successful launch of these two websites, we were approached to create a new design for their main website.
Getting to work
The main aims of this new website were to streamline the content and ensure that Wylie & Bisset customers were able to easily find the information they needed relevant to their sector. To do this, we created a design that honed in on the importance of each sector by making landing pages for each of their dedicated sectors. These landing pages contain quick links to the expert staff in this sector and client testimonials. They also link to child pages that give a description of each of the services Wylie & Bisset provide. The previous website had each of the sectors set up as separate microsites, and for the new website, we wanted to maintain that element of separation without directing users to a different site.
Another key component of this new site was updating the Wylie & Bisset brand mark. Wylie & Bisset are recognisable to many Glasgow residents due to their prominent branded blinds on Bath Street. We didn’t want to take this new brand too far away from this design, but moved away from the maroon colour to a sleeker and more modern gold and white design. This was implemented throughout the new website, giving it a forward thinking revamp.
Launching the new look
We’re delighted to have helped Wylie & Bisset with this brand new site and are excited to see the difference it makes for this fantastic team. We continue to work alongside them on a range of other marketing materials to reflect the new website and brand. Wylie & Bisset’s Head of Marketing had this to say about our work:
“Cole AD have worked with me now on a number of projects – from creating a new brand and website, updating and re-branding our main website through to flyer design and print jobs. Throughout it they have been consistently creative, timely and full of good ideas. I wouldn’t hesitate to recommend.”
Louise Millar – Head of Marketing, Wylie & Bisset
Whether your business is local, nationwide, or global – Cole AD can help you take the next step needed to branch out with confidence in your brand identity. Get in touch today to find out what we can do for you.