Due to the horrendous fire at Glasgow School of Art at the start of summer, the team at BoConcept had to close their Sauchiehall Street store and relocate to new premises. As their previous store was so big, Director for Scotland, Adam Davidson, opted to take 2 locations in the city.
To promote the 2 new stores opening at Buchanan Galleries & Princes Square, Cole AD designed digital artwork to feature across key subway stations in the Glasgow area. The key message was to inform people of the new locations and the financial results have been incredible since the campaign went live.
Cole AD wish Adam and all the team at BoConcept the very best of luck in their new stores!
“I have been using the Cole AD team for a number of years now. They have a detailed understanding of the BoConcept brand resulting in designs that get our message across immediately. The underground campaign is stunning!”
Adam Davidson, Director, BoConcept Scotland