We met Ruth and Brian from The Complementary Medicine Centre in Glasgow towards the end of September who were interested having their existing website redesigned to create a more modern and readable resource.
Ruth and Brian work together to offer a range of complementary therapies including Acupuncture, Homeopathy and Hypnotherapy. Both are incredibly qualified practitioners with clinical backgrounds who have studied and practiced these forms of treatment for over 30 years. The Complementary Medicine Centre offer treatments specifically focused on helping fertility and on stopping smoking, however their treatments have been known to contribute to better physical and emotional health in conjunction with mainstream medicine.
From our first meeting with Ruth and Brian, we knew that our main concerns with their new site were to highlight their services and their benefits, and encourage new patients to book appointments. Ensuring that their site navigation is easy to understand and contact details at the forefront was also important. We proposed a design that replicated the experience of visiting their clinic, which is a stones throw away from Kelvingrove Park in the Park Circus area of Glasgow. We focused on imagery that would evoke images of the nature surrounding their clinic, whilst the site design was clean and crisp, similar to their treatment rooms.
The Complementary Medicine Centre is all about allowing their patients to feel relaxed in the hands of experts, so we wanted to create a professional looking site that presented information succinctly and clearly – making the user experience as stress-free as possible.
We created individual pages for each of their main services with handy Q&A sections aimed at demystifying the nature of these treatments for users who may be learning about them for the first time.
We also know how important it is with anything surrounding ones health to feel comfortable with your practitioner, so we wanted to make it clear which services were conducted by Ruth and Brian respectively, as well as have a short blurb on each page about their history, background and experience. We felt this replicated the dedication, professionalism and friendliness that Ruth and Brian exhibit with their clients in person.
We launched their redesigned website at the end of last month and we’re excited to see responses from their patients in Glasgow and beyond. Ruth had this to say about our work:
“Recently Cole AD did a major restructuring of our website, turning it from something that was a little tired and lack lustre into the all singing all dancing version of what a website should be. Stephen, John, Garry and Sarah were user-friendly well organised and easy to work with, even for those with little technical skills or knowledge. The new website looks the part, it is light, bright and attractive as well as easy to navigate, making for a pleasant experience for anyone visiting the site. We sincerely thank the team at Cole AD for all your hard work and attention to detail as they match creativity with technical expertise.”Ruth Chappell Lic. Ac. Dip. Ac. M.B.Ac.C.
You can view the new Complementary Medicine Centre website here where you can find out more about their treatments and how to book. Also, if you’re on the hunt for a Christmas present for the health-conscious person in your life – Ruth and Brian offer gift vouchers that can be used for Acupuncture, Hypnotherapy or Homeopathy sessions!
See more examples of our web design work here.