As we’re approaching the festive period, we’re sad to be taking a break from our annual panto this year. Here at Cole AD, we usually find ourselves busy right about now with media buying for our theatre clients – however we’ve not been left out in the cold by our clients this year, and hopefully their performers won’t be either! Our client Dundee Rep has arranged an incredible initiative to ensure some lucky theatre-lovers can have some festive entertainment brought right to their front doors. Read on to find out how;
PRESENT will see both companies stage a total of four bespoke, socially distanced performances for four deserving Dundonians. The lucky recipients will be nominated by friends, families or colleagues to have a show made just for them. These unique Christmas pop-ups can take place on a doorstep or back garden and will be designed to surprise and delight (while operating within current Government guidelines). Nominations are open until Thursday 12 November at 5pm – find out how to nominate here.
PRESENT is just one of a series of seasonal offerings from us which will also include a behind-the-scenes SHINE ON documentary following our two ensembles as they adapt, pivot and transform the way they work in response to these challenging times.
To keep us all connected throughout the Christmas season, both companies will present ADVENT, a series of 24 digital performance gifts, filmed safely on the Rep stage, and shared on social media each day of December in the run up to Christmas.
We arranged the media buy to help promote this throughout Dundee, with billboards and digital screens drumming up excitement for this project. We think it’s a fantastic idea from the team at Dundee Rep, ensuring dedicated customers can get to enjoy the magic of the theatre from a safe environment, and that performers can do what they do best for an audience. Be sure to check out their website to see their online content and, if your a Dundee resident, why not enter their competition!
Featured Image courtesy of Dundee Rep Theatre