Arthur Miller is widely regarded as one of the greatest playwrights of all time. The revival of his classic, All My Sons, at Dundee Rep Theatre may have seemed daunting, but the cast and theatre team delivered a first-class production.
Our knowledge of media planning & buying for the arts in Scotland is insightful to our clients in helping them achieve their objectives, primarily growing audience numbers and selling tickets!
To promote the show across Dundee and surrounding areas, we used digital advertising screens around the city at key times when we knew local footfall was heaviest.
Next up was a radio campaign that involved us developing a punchy script, which we worked on closely with the client. The production was expertly handled at Kingdom FM and the completed commercial was immediately approved.
“Well received by audiences and critics, we’re thrilled that this show exceeded expectations. The cast were superb and the feedback was wonderful. Our thanks to the Cole AD team for helping us plan another great marketing campaign!”
Seher Sultan, Marketing Dept, Dundee Rep Theatre
“I was most fortunate to catch All My Sons early in the run. It was a beautiful play – really powerful stuff. The Dundee Rep team are brilliant to work with and they have a packed 2019 ahead. We look forward to helping them build-up their audience base not only in Dundee, but Scotland-wide.”
For the latest info on new shows coming to Dundee Rep Theatre and to get your tickets, please check out their website.