East Dunbartonshire Association for Mental Health (EDAMH) approached us looking for a complete brand refresh. They wanted our help to allow them to stand out within the busy charity sector. However we had to consider a way to do this without alienating their existing client base. EDAMH’s service users are at the heart of everything they do, so it was important that the new branding reflected this.
With that in mind, we gave their existing logo a modern revamp that is fresh, versatile and friendly. It’s still recognisable to their existing service users too. We created a new brand mark in the form of a speech bubble, along with a new tagline “your support, your journey”. Through this, we helped shift the focus back to the service users and their experiences. It reflects EDAMH’s ethos that everyone’s journey with mental health is unique and significant.
We took the existing brand colour palette and refreshed it, using more bright, mood-enhancing colours, along with introducing photography. This added a more human element to the branding, continuing our pursuit of centring the individual and their experience.
Finally, we created detailed brand guidelines. This made it easy for EDAMH to roll out their new branding across all their materials.
We loved working on this project for EDAMH. In fact, they were so pleased with the work that they asked us to create a brand new website for them too. This is now live, and you can have a peak for yourself at edamh.org.uk!