East Dunbartonshire Association for Mental Health (EDAMH) approached us looking for a complete brand refresh. They wanted help to stand out within the busy charity sector without alienating their existing client base. EDAMH’s service users are at the heart of everything they do and it was important the new branding reflected this.
With that in mind, we gave their existing logo a modern revamp that is fresh, versatile and friendly. It’s still recognisable to their existing service users too. Creating a new brand mark in the form of a speech bubble, along with a new tagline “your support, your journey”, we helped shift the focus of the brand back to the service users and their experiences. It reflects EDAMH’s ethos that everyone’s journey with mental health is unique.
We took the existing brand colour palette and refreshed it, using more bright mood enhancing colours, along with introducing photography adding a more human element to the branding.
Finally, we created detailed brand guidelines, making it easy for EDAMH to roll out their new branding across all their materials.
We loved working on this project for EDAMH. They were so delighted with their rebrand they asked us to create a brand new website for them too. This is now live, have a peak at edamh.org.uk!