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Cole AD have recently worked with Festival Theatre to devise a media plan to promote the sale of tickets to MISS SAIGON. Read on to find out more about our part in this exciting campaign…

Cameron Mackintosh’s acclaimed new production of Boublil and Schönberg’s legendary musical is coming to the Festival Theatre Edinburgh in January 2018.

We kicked off our promotion of this production when the ticket launch commenced in November 2016 with a press and radio campaign. Working with the Marketing Team at Festival Theatre Edinburgh & some of Cameron Mackintosh’s key people in London on this plan was an exciting opportunity. 

Ticket sales have been performing strongly so far, with phase 2 of our marketing plan now underway. This will include some of our work on:

• Media buying for newspapers across Scotland
• Media plan & buy for commercial radio stations across Scotland
• Outdoor media plan & buy involving bus shelters, train stations, billboards, plus digital billboards across Edinburgh and Glasgow
• Bus advertising across Edinburgh
• Posters across the Glasgow Underground at key stations.

This really is an incredibly exciting campaign for our agency to be working on – we’d like to thank the client marketing teams in Edinburgh & London for this fantastic opportunity. 

If you’re interested in seeing what critics are calling;


Don’t delay in visiting the Capital Theatres website to secure your own tickets to Miss Saigon.

At Cole AD, we’re great admirers of the arts! Why not read about some other media campaigns we’ve conducted for theatre and arts…