After a successful first campaign for Fore Play Crazy Golf earlier this year, the client has expanded the venue and built another 9-hole course for a summer launch. To get the word out about this exciting development, we planned and bought a media campaign across Glasgow using buses, static sites in ace locations and every underground digital screen we could get our hands on!
The creative work we designed embraced our city’s unique sense of humour…. but the bus company banned it because it was a little bit too cheeky!* Thankfully our friends at City Posters & Glasgow Underground loved the creative and it went live as planned.
Within days the client reported a huge surge in bookings, and increase in footfall.
Above all, the campaign feedback has been brilliant from the people of Glasgow.
It has led to a staggering 60% increase in online bookings, plus a higher number of walk-ins too!
Visit Fore Play Crazy Golf to book your night out – we certainly had a blast.
“Two amazing campaigns with Cole AD under our belts now. Excellent to deal with, phenomenal turn-around times and tremendous output. Cannot recommend them enough!”
Craig Neilson, Co-founder, Fore Play Crazy Golf
*Don’t worry folks, we had a back-up artwork plan for the buses that certainly still worked a treat.