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Understanding the target audience and the evolving fitness culture in Scotland, our Studio infused vitality into this new brand, reflecting the energy and commitment that defines the ethos of gym owner, Ross Irving, for his new business venture, Peak Performance.

We wanted to the logo to symbolise strength and progression, setting the tone for the fitness journey within. It was important that the design work shines through in every aspect of the brand collateral. From sleek gym equipment to eye-catching social media graphics, the cohesive design elements reinforce the gym’s identity, creating a seamless brand experience.

The team thank Ross Irving for his trust in giving us this excellent opportunity and you can follow the gym’s latest news on its Instagram page here.

Seeking a new brand design agency for your business? Get in touch with our talented crew today!