Insights

At Cole AD we’re always looking for new and creative ways to tell your brand’s story. What better way than motion graphics?

You will find that digital screens are popping up everywhere these days, train stations, the high street, your local supermarket… even the traditional billboard have slowly been replaced by digital screens. It seems like a natural progression that designers and agencies alike should be adapting to this transition. We should use it to our advantage to create brands with effective motion design as a priority, rather than an afterthought.

The main appeal of motion design is that the movement catches the audience’s eye quicker, and keeps their attention for longer. Motion graphics are extremely versatile, they can be used on outdoor media, online or even on your phone. Wherever there’s a screen, there’s potential for motion.  

What are Motion Graphics?

In simple terms: motion graphics are graphics in movement. 

Unlike traditional ‘Disney animation’, motion graphics tend not to follow a story or character but instead, follow a scenario in which we can concentrate on your brand’s USP, messaging and values. 

Motion graphics can be shown in various ways, some of the most popular are 2D and 3D. We can also include a range of extras to really make the motion graphic more memorable and push it that little bit further ahead of the competition. Using elements like voiceovers, sound effects, backing music or even subtitles can help increase engagement, and that all-important accessibility.

Previously, motion graphics were more limited to bigger businesses, which had bigger budgets to play with. Nowadays, however, it is much easier to produce effective motion graphics on a smaller budget. Using motion can be a vital tool in promoting your business, giving you the edge over your competitors and helping you come out on top! Motion graphics are a great way to inject a bit of life and levity into any sort of brand and understanding how to use motion to your advantage can lead to the most innovative ideas. With the rise of screens everywhere over the years, it seems almost irresponsible not to use this to your advantage and get the most out of your brand. 

Ready to take the next step into the world of motion graphics? We’re here to help. Get in touch today to chat about our range of video and animation services for businesses of all shapes and sizes.