Working with Capital Theatres in Edinburgh, Cole AD delivered a media planning and buying campaign across Scotland to promote the ticket launch for Les Misérables coming to Festival Theatre in January 2019.
Our agency planning team bought media space covering key outdoor sites, digital billboards at Waverley Station and traditional press across Scotland.
Launch campaign results…
The client celebrated their biggest ever show ‘on sale’ day with nearly 12,000 tickets sold on the first day of release, well over 4 times the previous record set when Miss Saigon went on general sale in Nov 2016.
To book your tickets, please visit http://www.capitaltheatres.com