Working with Capital Theatres in Edinburgh, our media buy agency team helped promote the ticket launch for Les Misérables. This musical is coming to Festival Theatre Edinburgh in January 2019. Stephen Cole and team delivered a media buy campaign across Scotland that the client loved. Media buy included outdoor sites, digital billboards at Waverley Station and finally newspapers too!
Launch campaign results…
The client celebrated their biggest ever show ‘on sale’ day with nearly 12,000 tickets sold on the first day. This is 4 times more than the previous record when we launched Miss Saigon in November 2016!
To book your tickets, please visit http://www.capitaltheatres.com