A new brand design project for Cole AD kicked off our 2020. Bridging dementia and football, it involved the late Celtic Captain, Billy McNeill.
Panoptic Events introduced us to Battle Against Dementia, a charity committed to supporting those affected by the disease.
The client & McNeill family wanted a new brand to reflect the image of this legendary Scottish player. As a result, we chose to use an iconic image that would honour the legacy of the great sportsman. McNeill sadly passed away in 2019 after battling dementia for nine years.
A recent Glasgow University study offered the first conclusive proof of a link between football and dementia. Therefore this leaves us with generations of people, some peers of the late McNeill, who could be in need of the care and help that Battle Against Dementia can provide.
The McNeill family have backed Battle Against Dementia to have a fundraising event in his memory.
In May 2020, they’ll host a charity golf event and gala dinner at Mar Hall Resort outside Glasgow. Proceeds will help professional ex-footballers as well as their families who have been affected by dementia by providing financial aid and therapeutic help.
We’re proud to have started our year out with this important project for Battle Against Dementia. To be able to help Scottish charities and organisations because of our design work is something we take great pride in. This is a key part of helping organisations reach a wider audience. We’re always happy to work with charity organisations to help them realise their vision in terms of brand design. So if you’re a charity looking to work with a design agency who have experience of working with charity clients of all backgrounds – Cole AD can help!