Hosted by Clear Channel, the awards are not just a celebration of the Out of Home industry, but for everyone that’s harnessed the power of the poster. It’s a showcase of the incredible power and abilities of OOH.
The outdoor campaign was to promote Fore Play Crazy Golf across Glasgow using bus, digital, posters & subway. Launched in Summer 2019, the client brief was simple – a cheeky creative to promote the venue increasing from 9 to 18 holes.
Our artwork for “Twice As Long” was a hit with the client. The media planning & buying was all handled by Cole AD too. Most importantly, the client reported a 60% increase in footfall. Here’s our story on this campaign from last year.
Our Creative Director, Garry McCann, said “Our Studio certainly love working with Fore Play Crazy Golf. It’s brilliant developing campaigns with them that deliver such strong results and this nomination is great news too. The client success meant they had just expanded into Edinburgh with a second location this year. People need venues like this and we await the day they can reopen when safe to do so.”
A big thanks to the judges across the UK for the nomination and congratulations to everyone who’s made the list.
Thanks for reading – If you would like to have a chat about your next creative or media buy campaign, please feel free to get in touch!