Cole AD were approached by the Wylie & Bisset Group to help them develop their Insolvency service.
We were involved at the very beginning, from creating the concept, to running the service separately to the Wylie & Bisset Group.
We created the name, brand identity and website based on research we carried out within the debt recovery sector.
Part of the development was to create a consumer brand that appeals to a wide range of businesses, from sole traders to partnerships, in a positive manner.
The new identity and website went live in January 2020. We continue to work with their teams to develop their marketshare.