The Phantom of the Opera will arrive at Festival Theatre Edinburgh in September 2020.
It is one of the most successful musicals in history playing to over 145 million people in 41 countries and 183 cities in 17 languages. As a result, it has won more than 70 major theatre awards.
Because our agency is the media planner & buyer for Festival Theatre Edinburgh, part of Capital Theatres, we prepared a strategy to cover a variety of media.
First of all, Cole AD bought media space on the Waverley Station jumbo transvision screen and Princes Street, Edinburgh digital bus shelters. Bus advertising was similarly arranged, plus digital billboards too.
Media planning and buying for radio stations was key. Plus newspapers were another part of the campaign too.
For your tickets and more info, please check out Capital Theatres website.
Above all, our thanks to all at Capital Theatres and show producers, Cameron Mackintosh.
Would you like to discuss your next media campaign? Want to save hassle and budget? Please contact Stephen Cole – we would certainly like to help you!
Images used courtesy of Cameron Mackintosh & Capital Theatres.