When recruitment consultants, Brightwork, were appointed to the local government framework, they needed marketing materials to inform their new client base of their services across Scotland.
Our design agency was initially asked to create a new brochure, but we then learned how passionate Brightwork were about a movement they had started entitled ‘Scottish Against Modern Slavery’. After discussions on what we could do, the client requested a standalone brand for this too.
Scotland Against Modern Slavery, championed by Brightwork, has been a national success in raising awareness about this issue. The media, including the BBC, interviewed Brightwork director, Shan Saba, for radio & television.
We at Cole AD are proud to be associated with an organisation willing to protect human rights!
“The feedback has been brilliant on the design work created by Cole AD. They handled the copywriting to simplify the brochure text and visually it was perfect for what we wanted to achieve. The brand for Scotland Against Modern Slavery will help us raise awareness for years to come!”
Shan Saba, Director, Brightwork