Cole AD work with Scottish Ballet helping them with media planning & buying across the country. This includes buying outdoor advertising in cities such as Edinburgh and Glasgow with buses, rail, subway, plus digital billboards too!
For the latest client project, our agency set up a collaboration with Glasgow Live and Scottish Ballet to promote the launch of Wee Hansel & Gretel, a show designed for kids aged 3-8 years old.
This classic tale involves Hansel & Gretel as they follow a bewitching ballerina to an enchanting gingerbread house, conjure up dancing sweet treats and meet toys that come to life. Specially adapted, the show is the perfect way for young families to discover the magic of ballet.
Stephen Cole and Gary Armstrong of Glasgow Live visited the Tramway in Glasgow, home of Scottish Ballet’s headquarters. They interviewed one of the key performers of the show, the Witch herself who tries to tempt the little ones. From there they recorded rehearsals and toured the building too. This week, we’ll launch a competition on social media with Glasgow Live to win family tickets to see the show!
The visit was timely as last week Scottish Ballet celebrated its 50th anniversary. As a result, some wonderful shows are on the horizon, starting this Christmas with Cinderella touring across Scotland and our agency media buy campaign commences next week across Edinburgh, Glasgow and Inverness. We have seen their artwork and it will look fantastic, especially on the digital bus shelters of Princes Street in Edinburgh city centre.
We got a sneak preview of Scottish Ballet's kid-friendly show, Wee Hansel and Gretel, which is aimed at getting more Glasgow youngsters into dance 💃🕺Find out out more about the upcoming performances in the story on the Glasgow Live site!
Posted by Glasgow Live on Tuesday, 16 October 2018
You can see the short interview video above and to see what Scottish Ballet is planning for 2019, click here
Our thanks to Scottish Ballet for the access and Gary Armstrong of Glasgow Live for his brilliant approach!