Summer’s all about the feel-good. While we haven’t quite yet ventured into taste or smell, our new outdoor campaign with the Scottish Chamber Orchestra has got your sight and sound senses covered!
It’s been a peculiar summer, to say the least! Hopefully, you managed to get lucky and soak up what sunny weather we did have. As you’ve been getting out and about a bit more recently, we’re pleased to have had a part in decorating your surroundings with a new media planning and buying outdoor campaign across Glasgow and Edinburgh.
As we shared with you earlier this summer, we have recently gained Scottish Chamber Orchestra as a new media buy client. They’ve been hard at work over lockdown producing at home performances to keep their audiences entertained. For our first campaign with them, we wanted to bring awareness to the activity on their website. Additionally, we wanted to let the general public know that just because the doors are closed, doesn’t mean the music has to stop!
Here’s the end product…
They supplied us with the eye-catching visual and had us manage the media planning and buying across Glasgow and Edinburgh. Featuring their website url front and centre, this directs passers-by to their new (temporary) home online. Their ‘Sound’s Good’ slogan encourages everyone to find some joy through music in this tumultuous time.
Once we had the media buy implemented, we reported back to our client with pictures of the posters out and about. The stand-out placement of the ads was perfect for our client.
Overall, this has been a great success for our first campaign with the Scottish Chamber Orchestra. We can’t wait to continue working with them to bring even more recognition to this amazing organisation. Visit SCO online for at-home performances, news and info about the organisation and upcoming events for all your musical needs.
As for us, we’re getting back into the swing of things with our outdoor campaigns and media buying and planning. We’re always open for business for design and have had many exciting projects over the past few months. Going into autumn, we know many of you will be taking your first steps back into business as usual. If there’s anything we can help you with, you know where to find us!