We’ve been working in tandem with Turning Point Scotland on a media buy campaign to bring in new support workers to their organisation.
With all that we are facing during the global crisis, supporting one another has never been more vital. From those on the frontline in the NHS to shop workers and people in the care sector. There are thousands of essential workers who have been rightly applauded as true heroes recently.
Our client, Turning Point Scotland, has been part of this movement. They’ve helped the country in these challenging times – and have done so for over 20 years.
Last week their HR Team identified a need for more Support Workers to join their organisation.
With new jobs available all across Scotland, our client asked us to create a campaign to reach people all over the country. Client Director, Michael Cole, planned out a media buy campaign using Facebook & Instagram.
Cost effective and highly targeted, Michael used key cities & towns to open up this charity to a completely new audience via social media.
Our creative team designed the “superheroes” theme to run across Aberdeen, Ayr, Dumfries, Dundee, Edinburgh and Glasgow, to great effect. We felt it was fitting to really emphasise that those who take on roles like this are absolute, real-life superheroes!
For more info about this organisation, the work they do & for all jobs roles available, please click here.
We thank the wonderful team at Turning Point Scotland, and all key workers, for all the hard work they do everyday.
If you think that we can help you with your next recruitment campaign, please don’t hesitate to get in touch with Michael Cole on 0141 471 8626 or via our contact page.
Thanks for reading and above all, please stay safe folks!