Privacy Policy

We are passionate about good design at Cole AD. Our teams are continually pushing clients and themselves to deliver bigger and better each time. But something that must be absolutely embedded into our client websites (and other outputs) is the concept, and successful execution, of website accessibility for all.

A website that is designed to look good might not necessarily work well. At least, not for everyone. For us that is a delivery fail and accessibility should be in the DNA of every website on the web.

With our passion for website accessibility, we were delighted to deliver a series of website user testing sessions for our client, SUSE, as part of their Attract & Recruit project workstreams. Having previously run similar sessions, plus employee training sessions on the topic, our teams came together to work with groups of volunteers and test a batch of websites.

The accessibility focus was on the recruitment sections of eight different websites. Did you know many individuals with disabilities or long-term conditions can face unfair disadvantage during the job application process? This is often directly related to how easy or hard it is to apply online and how accessible the website is for all types of users. We’re talking about elements like font size, number of stages, clicking off to additional sites, language used and the use of colour & design throughout the user experience (not an exhaustive list).

Over four sessions hosted at Deafblind Scotland in Lenzie we worked closely with 25 users, as they walked through the online application processes of the websites. Using aliases and fake CVs, email accounts and job histories, we monitored the users during simulated application sessions. We recorded where challenges arose, what worked and what didn’t work. Following the sessions, we collated the experiences and feedback into reports for each website tested. These findings are then fed back to the participating organisations so they can make website improvements where necessary.

Our accessibility advocate who coordinated the user test sessions is Emma McLatchie and you can find out more about her passions in her online bio. If you want to find out more about accessibility and designing for all, check out some of our blogs on the topic and examples of client sites where accessibility is at the heart of the design stage.