…and we promise you it’s a good one!
We’ve seen The Kitchen Depot through incredible successes since we first starting working with them in 2015. They sought a creative design agency to design a website, back when they had no more than 4 showrooms. We delivered, and have continued to do so over the years. We have supplied signage, marketing materials, brand guidelines, media buy campaigns and much more.
While 2020 has been a difficult year for many businesses, we’ve been more committed than ever to ensuring our clients can continue to flourish under these circumstances…
As part of the web design care package we provide our clients, we can keep track of your website’s statistics through Google Analytics. Through this, you can find out how many visitors come to your site each month, where your visitors are coming from and what pages on your site are most popular. This is just the tip of the iceberg! Google Analytics is a key weapon in your arsenal for digital marketing. These reports allow you to understand your customers and their habits. In turn, allowing you to optimise your site, content and services to better connect with your current and prospective customers.
The Kitchen Depot is one of those clients that we have been supporting with Google Analytics reports over the years. We updated their website earlier this year and also reached out to them during lockdown to arrange a summer media campaign. The reason we saw the opportunity for this was, in part, due to their website visitor stats.
There was a massive spike in their visitors right at the start of lockdown, which continued to steadily rise the longer we stayed indoors. Coinciding with the easing of restrictions, we then launched an outdoor media campaign using buses in Glasgow and Central Scotland. We saw steady, high visitor numbers to their website as the buses rolled out.
Our stats report that from January through August 2020, The Kitchen Depot website has seen more than 72,000 people visit their website. In addition to this, they’ve seen close to 97,000 sessions. This proves a good portion of their visitors are returning.
This is wonderful news for this family-owned company and is a testament to the growth of their business.
From 4 showrooms in 2015 to 13 across the UK today, The Kitchen Depot have grown exponentially.
The stats above prove further just how far they’ve come, delivering a brilliant finished kitchen to thousands of homes UK wide.
Our web design and marketing knowledge go hand in hand. If you’re new to Google Analytics or digital marketing in general, our team can help you! Get in touch today.