Cole AD recently delivered a fantastic outdoor campaign for Birmingham Royal Ballet’s Black Sabbath – The Ballet at the Festival Theatre in Edinburgh. Designed to capture the drama of both the production and its legendary musical roots, the campaign combined striking visuals with high-impact placements across the central belt of Scotland.
Posters and large-format outdoor ads showcased the unique fusion of classical ballet and heavy metal, plus we ran radio ads too.
Outdoor media sites were strategically chosen to reach diverse audiences, from city-centre billboards, train stations and posters with high footfall near bars, venues, and universities. This ensured maximum visibility and engagement with both locals and visitors during the run-up to the show.
