Agatha Christie’s crime classic finds Hercule Poirot thrust into the search for a murderer on the river Nile. Cole AD delivered a targeted outdoor media buying campaign to promote Death on the Nile at Capital Theatres.
The strategy focused on an Edinburgh media buy campaign, prioritising commuter routes, city centre footfall, and cultural hotspots to reach theatre-going audiences. We also added in television adverts to capture the attention of our key demographic.
