Glasgow’s ongoing construction woes are hard to ignore—from road closures and scaffolding-clad buildings to endless diversions and delays. For residents and businesses alike, the disruption can feel relentless. At Cole AD, based right in the heart of the city, we’re as familiar with the frustrations as anyone. But amidst the chaos, the recent filming of Spiderman in Glasgow has brought an unexpected and exciting energy to our streets.
There’s something undeniably thrilling about seeing your city transformed into the backdrop for a global blockbuster. Watching Spiderman swing between Glasgow’s Victorian buildings and world-famous landmarks isn’t just good fun—it’s also a powerful reminder of the city’s cinematic appeal. The film crews didn’t need to build a replica of New York; they found it right here in Glasgow.
For a creative agency like ours, it’s been particularly inspiring. We’re all big movie fans and love what Glasgow is creating for Tom Holland and the cast. Seeing camera crews, stunt performers, and set designers take over the streets has sparked a renewed sense of energy. It’s a great example of how creativity can flourish even in the most unlikely of settings
There’s also a clear marketing win for the city. The global exposure from a major Marvel movie puts Glasgow in front of millions worldwide. It will show a vibrant, film-friendly city that blends history with modern grit.
At Cole AD, we believe in finding opportunity even in the mess. And if that means dodging a few roadworks to catch a glimpse of superhero action, we’re all for it. In the end, it’s not just about enduring the disruption—it’s about recognising the creativity it can help attract to our city.
Find out more and where the crew will be filming via the BBC website by clicking here.
If you’re in need of marketing superheroes, then feel free to get in touch with us!