Dermacool
Rebranding one of the UK's leading Menthol in Aqueous Cream Brands
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Dermacool.co.ukWe partnered with our client, Target Healthcare, to rebrand and relaunch Dermacool, one of their long-standing skincare products. Designed to provide cooling, soothing relief for dry, itchy and irritated skin, Dermacool offers a practical solution for managing everyday skin discomfort, including itching associated with eczema, dermatitis, insect bites, prickly heat and hives.
To ensure the new brand identity resonated with its target audience, we worked closely with Target Healthcare to understand the product, its heritage and its future ambitions. We also conducted in-depth research into the competitive skincare market, identifying opportunities to strengthen Dermacool’s positioning and enhance its shelf appeal.
Building on these insights, we developed comprehensive brand guidelines and a refreshed visual identity to support a consistent and recognisable brand presence across multiple touchpoints. Our work included product packaging design, exhibition materials, digital stationery, printed marketing materials and website design guidelines.
The result was a cohesive brand identity designed to support Dermacool’s relaunch, improve brand consistency and help the product stand out in a competitive skincare marketplace. Because of the success of the rebrand we have now gone on to develop the Dermacool Extra – 3% peppermint range as part of the Dermacool family.
