beGin
Shall we... beGIN?
Approached by the Grosvenor Hotel in the heart of the West End of Glasgow, the brief was to create a specialist gin bar that was part of the hotel’s building. This included the naming of the venue, the brand design, plus creative work for the menus and signage too.
As there was a 5 week deadline to opening night, the client put complete faith in our abilities and let us crack on.
This was a fantastic project to work on. Although the hospitality team were busy with refurbishment of the bar, they were fully engaging on our site visits and communicating feedback. We handled all exterior/interior signage sizing, plus fitting, along with the design and print of the menu design for food and drink options including their high recommended “Gin Flights”. Our Studio also designed window and mirror vinyls throughout the hotel to promote this venue to guests. The Cole AD Team worked tirelessly to provide the client exactly what they desired. The venue launch of beGIN was a smash hit. It has continued to be a very popular venue for those seeking incredible cocktails in Glasgow.
The venue launch of beGIN was a smash hit. It has continued to be a very popular venue for those seeking incredible cocktails in Glasgow.
Can we help your drinks brand achieve great things? Please feel free to get in touch – cheers!




After 6 weeks, the client reported: 40% revenue increase, 60% profit increase and a 24% increase in social media followers.


“Thanks to Michael and all at Cole AD, without you and your team’s support, this would not be possible.”
Nitin Ramtri
General Manager, Grosvenor Hotel